The Power of an Online Newsletter

If you have ever read any of my writings on operating a holistic practice/business, you know what a fan I am of using your intention and building a community of like-minded people. Communities are organic; they grow out of the seeds you as a healer plant in the community you serve. You are the catalyst (seed planter). I call a group of catalysts Intuitive Communicators. Intuitive communications is a focused platform of sharing the benefits of holistic healing, with your audience, and starting an avalanche of conversations centered on how holistic healing has affected their lives. And isn't that what we are here for, changing the world one person at a time?

But how do we spread the message of holistic healing in the most efficient way? I have found that of all the communication methods you could use to build your practice, the online newsletter will produce the most rewards for the effort. For most holistic healing businesses, having an online newsletter is a really good idea. Through an online newsletter your words, ideas, and healing practice can help people feel empowered, celebrated and part of something wonderful. It will also provide you with an open, heartwarming group of people who know you, support you and who trust you enough to come to your practice for healing and who will refer others as well. So if the holistic online newsletter is a powerful tool to grow your practice- Business, will the work it takes to produce the newsletter be worth it?

That's up to you. Even when you embrace the idea of an online newsletter it can only work well for you if you are consistent. Publishing your newsletter only once every few months and expecting great results is a foolish idea. You must be consistent. But if you are determined and ready to go, forward, here are a few tips: Remember to keep your content focused on your healing work. Make it easy to read. Write from the heart, expressing yourself from your heart will show your passion for your healing work. To start your creative juices flowing, I've compiled some topic ideas for you:

Holistic healing news
Case studies and testimonials
Humor
Products reviews of products you carry
Contests
Inspirational Quotes
Classes and Workshops
Interviews with Experts
Requests for feedback/ submissions
Web sites of interest

This list is a starting point to work from.

Once you are ready, here area few questions to ponder and steps to take in creating your own online newsletter.

What will you call your newsletter?

If you have a web site, I recommend a section dedicated to telling people what it is all about (newsletter), why they might be interested, and an easy way to subscribe.

How will you deliver the newsletter?

Sending out hundreds or thousands of emails from your own PC is very cumbersome and will take to much time.

I recommend My Newsletter Builder or do a web search on “Email Marketing” and explore on of the many low cost online services.

Well there you have it, the whys and what knots of creating and publishing an online newsletter, the rest is up to you.

Charles Lightwalker is an Intuitive Business Counselor, Metis Shaman and healer. For more information visit the web site: www.thefamilyoflight.com